Juventus' €875m Transfer Fiasco: Six Years of Splashy Buys and Epic Flops
Juventus have spent €875 million on permanent signings since their last Scudetto in 2020, yet titles have dried up, according to an analysis by Marco Iaria in La Gazzetta dello Sport. Repeated errors in big-money transfers across multiple regimes highlight poor decision-making rather than a lack of funds. Flops like Arthur, Vlahovic, and recent buys contrast with successes like Bremer and missed opportunities such as Huijsen's sale.
Juventus' €875m Transfer Fiasco: Six Years of Splashy Buys and Epic Flops
Picture this: you're at the pub, pint in hand, and your mate starts bragging about how much dosh he's blown on failed Tinder dates. Multiply that by a thousand, and you've got Juventus' transfer ledger over the last six seasons. Since their last Scudetto in 2020, the Old Lady has forked out a eye-watering €875 million on permanent signings – that's transfer fees, bonuses, and loan-to-buy shenanigans, as crunched by Marco Iaria at La Gazzetta dello Sport. And guess what? No title in sight.
Cash Injections Galore, But Where's the Silverware?
The Bianconeri's owners, spearheaded by Exor, have pumped in nearly €1 billion through four capital boosts since 2019. Sounds healthy, right? Wrong. La Gazzetta zooms in on players who actually pulled on the black-and-white stripes, ignoring the likes of Mandragora who were shipped out pronto.
It's been a revolving door of suits calling the shots: the tail-end of Andrea Agnelli's reign, Fabio Paratici's exit in 2021, the president's resignation in 2022, stints from Arrivabene, Scanavino, Cherubini, Giuntoli, and now Comolli backed by Ottolini. Each era? A fresh batch of pricey punts that mostly went pear-shaped.
The Hall of Shame: €80m on Arthur, Anyone?
Kick off with 2020-21: €80 million on Arthur (softened a tad by the Pjanic swap), plus €54 million (loan plus clause) for Chiesa. Solid on paper, but did they deliver titles? Nah.
2021-22 ramped it up with Vlahovic at a whopping €85 million – their priciest ever – and Locatelli for €35 million. Big hopes, bigger headaches.
Fast-forward to the 2024-25 trainwreck. They splashed on Koopmeiners (€53m), Douglas Luiz (€49m), Nico Gonzalez (€37m), and Kelly (€22m), but returns were dire. Meanwhile, they let Huijsen slip for €15m – cue Bournemouth flipping him to Real Madrid for €60m. Ouch.
This season, 2025-26, it's more of the same. Buyback Conceição for €40 million, incoming Openda at €46 million (already eyeing the exit), freebie David with €12m add-ons, Zhegrova (€15m) and João Mário (€12m, now at Bologna) who flopped hard. The lone bright spot? Bremer for €51 million, a rock at the back.
Not Short of a Bob or Two – Just Spending Like Drunks
Here's the kicker, lads: Juventus aren't skint. They've got the moolah, the backing, the ambition. But as La Gazzetta nails it, the rot's in the recruitment. Repeated cock-ups on the mega-deals, flogging gems like Huijsen too cheap, and watching rivals hoover up the value.
Under Comolli and co., can they turn the tide? Or is this just another chapter in the soap opera that's modern Juve? One thing's clear – in Turin, it's not the wallet that's the issue. It's the scouts needing a reality check. Time to swap the scattergun for a sniper rifle, eh?
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